Arri ALEXA
A new star is born: a glittering headliner set to dazzle the world of film and
television production. ALEXA is a versatile performer and a true crowd-pleaser: multi-talented, adaptable and at home in any shooting environment, ALEXA pushes the boundaries and blazes new trails. Nothing has ever looked so good behind a movie lens.
Flexibility, power and economy
ALEXA is a compact, lightweight and affordable digital camera that will redefine the limits of digital motion picture capture with ultra-fast workflows and image quality akin to 35 mm film. From major motion pictures and high end dramas to commercials, music promos and mainstream television, ALEXA suits a wide variety of applications and budgets.
More than just a camera, ALEXA represents an entire image pipeline. By combining pro-prietary ARRItechnology with ubiquitous, best-of-class tools from industry-leading partners, ALEXA stands alone as the most complete and powerful digital production system ever built.
ALEXA takes the revolutionary step of recording Apple QuickTime files containing Apple ProRes 4444 or Apple ProRes 422 (HQ) encoded images onto on-board SxS memory cards. These files can then be edited immediately, greatly speeding up the production process.
ALEXA has been ergonomically designed to provide versatility and unparalleled ease of use, with unique in-camera recording solutions. Untethered by cables and light-weight enough to put on a shoulder, ALEXA can be taken anywhere, mounted on anything, and comes ready to shoot –right out of the box.
With features and accessories inspired by generations of ARRIfilm cameras that have set industry standards the world over, ALEXA will be instantly familiar to professional crews. Setting up the camera is incredibly straightforward and can be achieved without any delay, through simple, intuitive buttons and controls.
Tapeless, effortless and efficient
No other broadcast or motion picture camera bridges the gap between pro-duction and postproduction as simply and elegantly as ALEXA. By utili-zing the Apple ProRes codecs, which are the same high quality codecs used natively by Apple’s Final Cut Pro editing software, ALEXA offers the most streamlined and cost effective workflow possible.
The ergonomic and crew-friendly design of ALEXA will save time on set, and the way it records images will save time in post. Both of these features will free up money for your production to spend on other things delivering high quality images at a low cost.
info provided by Arri.
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